★★★★★ 5
Perfect Fluoride alternative
Size: Pack of 1, 4 Ounce, Set name: B. Whitening
I bought this because it's popular in other countries like Japan. America is so behind using fluoride, when it's been proven to cause pituitary gland problems. If you're looking for a fluoride-free toothpaste look no further.
It works well, you just unscrew and apply to your brush. Pro tip: use a sonic toothbrush and glide on your teeth at a 45° angle. Using this toothpaste for months, 2 minutes twice a day, has made my teeth visibly whiter.
The flavor is not super strong, so it's suitable for kids and really anyone. Super easy and simple to use, it works like regular toothpaste. Smells minty, it's fluoride-free, and medium sized. It'll last me about 2 months, which I find worth it.
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Reviewed in the United States on April 28, 2026